Lenovo 
Make your DO come true

CHALLENGE: Launch the new Lenovo Yoga designed for both leisure and work.

INSIGHT: A leisure activity could very well be a passion you can make a career of. Luckily, there’s a lot of interesting people who make work of their passion.

IDEA: We dramatized the contrast of work and leisure with influencers who made work of their passions. Besides Sewa Kroetkov, the accountant turned skater, we followed a few more interesting DO’ers…