GAMMA
Vink maar af

CHALLENGE: Activate and motivate DIYers to finally tackle their long-postponed home improvement tasks and drive engagement during Gamma’s “Vink Maar Af” weken.

 

INSIGHT: People procrastinate on chores for many reasons—fear of failure, lack of immediate reward, unexpected hurdles, or simply shifting priorities. But no matter the reason, there’s one universal truth: unfinished tasks keep haunting you until they’re done.

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IDEA:

Creative agency Neew developed the concept, and asked us to bring it to life. We turned that nagging feeling into a playful yet relatable campaign, where unfinished chores literally follow people around. Through humor-driven videos and a cross-media approach, we created a campaign that resonates with DIYers and encourages them to finally tackle their to-do lists.

 

By offering practical tools, incentives, and discounts, Gamma makes it easier than ever to check those lingering tasks off the list—and finally free your mind.