Ajax

CHALLENGE: How can we help young people build a brighter future through football, mentorship, and training?

INSIGHT: Combining sports with mentorship can spark a winning mindset and drive in young people.

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IDEA: Team up with the Municipality of Amsterdam and Ajax, for the Ajax Challenge project, mixing football, mentorship, and training. To bring this to life, we made a short documentary about Silvano's journey. His story, from a past in crime to a positive future, shows the project's impact and gives hope to others facing similar struggles.